Today, we performed our very own Starbucks VIA Challenge for two willing participants. Can our participants tell the difference between French-pressed Extra Bold French Roast beans from Starbucks and the newly released Starbucks VIA instant coffee?This VIA challenge takes place over 9000 miles away from Starbucks Headquarters in Seattle, Washington. I am pretty sure this VIA challenge takes the prize for farthest-from-home.
(Audio clip is just under 8 minutes)
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